Number speak for themselves
Mobile Web usage is growing at an incredible rate and the predictions about the future are very optimistic. According to the Quantcast Mobile Trends report, the mobile Web usage measured by the growth in page-views grew by 110% in the United States last year and 148% worldwide.
Not only that, but also a report written by the IDC with the headline "Mobile Devices on a Path to Eclipse PCs", states that by the year 2010 mobile devices will inevitably become the key strategy for commercial as well as the enterprise developers, and mobile phones will be seen as primary client platforms.
Additionally, IDC claims that by the end of 2010 we will see more than 1 billion mobile devices connected to the web. This will be almost as many as there are PCs connected, which is about 1.3 billion at the moment. The reason for this is that the growth rate of mobile devices is 2.5times greater than that of PCs.
Not only that the market is growing very rapidly, but also mobile web brings new additional advertising space along with it, and it seems to be enjoying a great amount of success. In terms of the click through rate (CTR) the results are stunning, for instance: the Kodak mobile advertising campaign saw a 1.7 mobile CTR, Mobile Posse claims 18% for idle-screen mobile advertising campaign, and Goodyear SMS Advertising claims 5.2%, which are all incredible results and with our help you can achieve the same success.
Another advantage of mobile web is that you can target very specific groups in with marketing. For example, the publishers of newspaper can identify for which type of phone a given ad will be shown. It is also possible to target a group based on the choice of the tariff, approximate monthly telephone bill, sex, or number of inhabitants in a city/ town.
Always being one step ahead of your competitors
The popularity of mobile web is huge and it is increasing at a stunning rate. At the beginning of 2009 there were 22.37 million people using mobile web in the United States alone, which accounts for an incredible rise of 110% since 2008.
In today’s competitive world, it is essential to stay among the most innovative companies in order to remain competitive. You need to approach the customers and focus on communication channels which the customers use the most. Mobile web is exactly that, and growing with the expectation of having 1billion users by the end of 2010. Additionally, it still offers one great advantage to the companies, which is that users still consider mobile to be a communication device, therefore full of information not advertising.
Need for the development of mobile web and mobile marketing:
- Graphic optimization adjustment of the content for mobiles which have a smaller display
- Data optimization adjustment of all the data items on the websites, respectively reduction in the amount of the flow of data so that it would match the amount available to mobile internet users.
- Service optimization the users of mobile web have different wants then the PC internet users. According to SavvyQuest done among 1001 people 76% of those who access the Web have an unlimited usage plan and mainly checking email -87%, and 68% of the time they look for scoring news& weather updates, or find the location of a business, address or name. But also up to 1/3 of the people downloads games, music or other content or even watch a video.
Mobile web and the expectations of customers are increasing rapidly however. The possibility to use mobile web mainly for checking email or looking up a contact or browsing a social networking websites is not enough anymore. People want to be able to use mobile web similarly like a computer, and this is true especially in the banking as well as retail sector.
According to the ABI Research, a market intelligence company that specializes in global connectivity and emerging technology which is presented in an article on Mobile Commerce Daily, claims that by the year 2015 up to 407 million people will be using their mobile phones to carry out financial transactions. Out of these, approximately 66 million are expected to be in North America, and the majority from Asia-Pacific region.
Not only that the demand for online banking through mobile web is increasing, but also the demand for online shopping. According to Mobile Marketer website, ABI Research Company presents the statistics that in the United States alone mobile shopping rose from $396 million to $1.2 billion from 2008 to 2009, and they predict a 100% growth in 2010 reaching $2.4 billion.
The technology is advancing quickly and so are the expectations of the mobile web users. It is essential for your company, if you want to stay on the top in your industry, to offer your customers what they want and expect. Impress them with having your websites optimized for viewing on their mobile devices.
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